Lookalike Audiences Are Not Limited To Facebook



Facebook errors in lookalike campaigns. Although advertisers will likely balk at this curtailment of targeting options, getting rid of partner categories probably won't change their Facebook buying strategies all that much, considering the volume of data Facebook still has at its disposal for targeting.

Utilize the Facebook Audience Overlap tool - when creating multiple lookalikes, it's inevitable that there will be some overlap between users. A larger sample size with more data points provides the most accurate picture of your audience, which equates to more efficient spend.

Rick also shares a strategy for combining lookalike audiences into one ad set. Not only that, but advertisers stand to see a greater ROI by targeting those customers specifically. A new release from Facebook is now bringing the powerful matching across borders - International Lookalike Audiences.

Facebooks advertising services help you stay in front of current and prospective customers while they browse the popular social network. It's also to your advantage to upload the information of people who have lapsed as customers or who have refunded their purchases.

If visitors to advertisers' sites are being included in competitors' Lookalike Audiences, some brands may want to consider whether the benefits of Facebook's pixel outweigh the potential to lose customers at the last stage of the funnel. I've created a lookalike based on website visits, anyone visiting my website at all, using multiple countries and I've done it from page engagement as well.

Depending on the source you select, you'll follow the prompts to complete the data transfer to Facebook to create your Custom Audience. By pairing FeedBlitz's Engagement Filters with Facebook's Lookalike Audience advertising, a tool designed to target Facebook users whose interests and demographics match or look like a list you provide.

Combine the potential of interest targeting with the virtually infinite scalability of Facebook and tapping into interests correctly is the best way to reach the largest possible Facebook audiences and grow your business exponentially. We have typically observed a seed audience set of 1000 to 25000 performs very well to create a Lookalike of between 1-10 million Lookalike users.

Lookalike audiences help you find similar people on Facebook that share as many traits as possible with an existing list you already have. Create multiple unique source-lists segmented by altering factors in order to build valuable Lookalike Audiences and maximize performance.

There you have it — that's pretty much everything you need to know to start creating lookalike audiences on Facebook. A lookalike audience allows advertisers to reach a larger audience that have similar traits as their current customer. Audience excavation is a negative factor and is observed as the rate at which users who convert the campaign objective are excluded from a lookalike.

The more people you provide Facebook with to create a Lookalike, the better. Larger percentage lookalikes afford a greater pool of users to target, but typically produce lower ROI than smaller percentage lookalikes. If you are only interested in targeting a smaller geographical area (such as a state as opposed to the entire country) you will need to create a country-wide lookalike and then geo-target the location more precisely in your Ad Set.

There's a couple of extra things that you can do with the look-alike audiences to actually help you improve your targeting as well as expand your reach. For example in the image below the audience is from the a list exported to target lookalikes of users predicted to have a the highest likelihood of pageview in the next 30 days.

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